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When design is properly integrated…

A product that is well-conceived for its USE, has an appropriate price, is packaged in a container that is sensible from the point of view of logistics and the ENVIRONMENT, and is accompanied by communication that projects its VALUES and promotes visibility in an environment that is efficient and pleasing to PEOPLE, and all of this applied to the company’s entire rante of product year after year.

 

MANAGING DESIGN FOR PROFITS – Xenia Viladas

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